Social Presence Audit — Full Court Press Revenue Growth Advisory

Dimension 01 of 07

Profile Completeness & Consistency

Are your profiles fully built out and saying the same thing across every platform?

1. How complete are your company profiles across LinkedIn, Instagram, and other active platforms?

Consider: bio, headline, website link, contact details, cover image, profile image

1 ptPartially filled — missing key fields on most platforms

2 ptsMostly complete but inconsistent across platforms

3 ptsComplete on main platform, partial elsewhere

4 ptsFully complete and consistent across all active platforms

2. How consistent is your brand positioning (tagline, tone, value proposition) across all platforms?

A buyer who finds you on LinkedIn and then Instagram should get the same message

1 ptNoticeably different — each platform feels like a different company

2 ptsLoosely aligned but key messages differ

3 ptsMostly consistent with minor variations

4 ptsFully consistent — same positioning, tone, and CTA everywhere

3. How well does your visual identity (logo, colours, imagery) translate across platforms?

Profile images, cover photos, post aesthetics — does it look like one brand?

1 ptNo visual consistency — each platform looks different

2 ptsLogo consistent but imagery and colours vary

3 ptsMostly consistent with occasional off-brand content

4 ptsStrong, consistent visual identity across all platforms

Dimension 02 of 07

Content Quality & Relevance

Is your content valuable enough that your target buyers would stop and read it?

4. How well does your content address the specific problems and interests of your target buyers?

Not what you want to say — what your buyers need to hear

1 ptContent is mostly about us — announcements, awards, culture

2 ptsSome buyer-relevant content but mostly company-focused

3 ptsMajority of content addresses buyer challenges

4 ptsContent is consistently valuable, specific, and buyer-first

5. How consistent is your content quality — writing, design, depth of insight?

Inconsistency signals to buyers that there's no deliberate strategy behind the content

1 ptQuality varies widely — some posts are strong, many are weak

2 ptsDecent average quality but no clear standard

3 ptsConsistently good on main platform, variable elsewhere

4 ptsHigh and consistent quality across all content and platforms

6. Does your content include a clear next step — a CTA, a link, a reason to engage further?

Content without a CTA is awareness spend with no conversion mechanism

1 ptRarely — most posts just end

2 ptsOccasional CTAs but no consistent pattern

3 ptsMost posts have a CTA but they vary in strength

4 ptsEvery post has a deliberate, relevant next step

Dimension 03 of 07

Posting Frequency & Cadence

Are you showing up consistently enough to stay visible to your audience?

7. How consistently does your company post on its primary platform (LinkedIn or Instagram)?

Algorithms reward consistency. Buyers notice absence.

1 ptRarely — months between posts

2 ptsOccasional — 1–2 posts per month

3 ptsRegular — weekly posting with occasional gaps

4 ptsConsistent — 3+ posts per week, rarely missed

8. Do you have a documented content plan or calendar — or is posting reactive and ad hoc?

Planned content outperforms reactive content in quality and consistency

1 ptFully reactive — we post when someone has time

2 ptsLoose themes but no formal plan

3 ptsMonthly content plan, not always followed

4 ptsDocumented calendar with topics, formats, and accountability

Dimension 04 of 07

Audience Quality & Engagement

Are you building an audience of actual buyers — or just collecting followers?

9. How well does your current follower base match your ideal customer profile?

10,000 followers who are never buyers is worth less than 500 who are

1 ptNo idea — we've never analysed who follows us

2 ptsMostly peers and employees, not target buyers

3 ptsMixed — some ideal buyers, significant noise

4 ptsMajority of audience matches our ICP

10. How would you describe your average engagement rate (likes, comments, shares relative to reach)?

LinkedIn average engagement rate is 2–5%. Below 1% signals the content isn't landing.

1 ptVery low — posts rarely get any reaction

2 ptsBelow average — mostly passive impressions

3 ptsAverage — consistent but not remarkable

4 ptsAbove average — content regularly generates comments and shares

11. Do you actively respond to comments and engage with your audience's content?

Engagement is two-way. Broadcasting without responding kills community.

1 ptNever — we only post, never respond

2 ptsOccasionally, when someone on the team notices a comment

3 ptsWe respond to most comments but don't proactively engage

4 ptsActive two-way engagement — we comment, respond, and contribute

Dimension 05 of 07

Discoverability & SEO

Can buyers who don't know you yet actually find you?

12. Are your profiles and content optimised with the keywords your buyers actually search for?

LinkedIn profiles and company pages rank in Google. Most are completely unoptimised.

1 ptNo — we've never thought about keywords on social profiles

2 ptsSome keywords in bio but no deliberate strategy

3 ptsProfiles are reasonably optimised but content is not

4 ptsDeliberate keyword strategy across profiles and content

13. If a buyer searched your company name + sector on Google, would they find strong, consistent results?

Try it now: "[Company name] [sector] [city]"

1 ptResults are thin, outdated, or contradictory

2 ptsWebsite shows but social profiles don't appear

3 ptsGood results but gaps in coverage

4 ptsStrong first page — website, LinkedIn, and credibility signals

Dimension 06 of 07

Lead Generation Pathways

Does your social presence have a mechanism to convert attention into conversations?

14. Is there a clear, compelling next step for someone who visits your profile — a content offer, a tool, a booking link?

Most profiles are a dead end. A lead magnet, scorecard, or booking CTA changes this.

1 ptNo — just a website link with no specific offer

2 ptsWebsite link but no clear next step after landing

3 ptsA CTA exists but it's buried or unclear

4 ptsProminent, specific CTA — a tool, offer, or direct booking

15. Can you directly attribute any inbound enquiries or pipeline in the last 6 months to social presence?

If the answer is no, the engine isn't converting — regardless of follower count

1 ptNo — and we don't track it

2 ptsNo attribution but we believe it contributes

3 ptsA few leads but infrequent and not systematic

4 ptsRegular inbound pipeline directly attributable to social

16. Do you have a lead capture mechanism — a form, a gated tool, or an email subscriber list — connected to your social presence?

Followers are rented. An email list is owned. Lead capture converts attention into owned audience.

1 ptNo — no capture mechanism of any kind

2 ptsA contact form exists but isn't connected to social

3 ptsA capture mechanism exists but isn't actively promoted

4 ptsActive lead capture — gated tool, resource, or newsletter — integrated with social CTAs

Dimension 07 of 07

Competitive Benchmarking

How does your social presence compare to the alternatives your buyers are evaluating?

17. Have you audited the social presence of your 3 closest competitors in the last 6 months?

You can't benchmark what you haven't measured

1 ptNever — we don't monitor competitors on social

2 ptsOccasionally glance but no structured review

3 ptsInformal monitoring of 1–2 competitors

4 ptsRegular structured benchmarking of 3+ competitors

18. How would you honestly rate your social presence vs. your top 2–3 competitors?

Be honest — a buyer evaluating options will see all of you

1 ptSignificantly weaker — competitors are much more active and polished

2 ptsBehind on most dimensions

3 ptsRoughly comparable — some areas stronger, some weaker

4 ptsAhead on most dimensions — visibly stronger presence

19. Is your content differentiated — or does it look and sound like every other company in your space?

Sameness is invisible. Distinctiveness earns attention.

1 ptIndistinguishable — same topics, same format, same tone

2 ptsSlight differentiation in tone but content is generic

3 ptsSome distinctive content but not consistently

4 ptsClearly differentiated POV, format, and tone

20. Are you on the right platforms for your buyers — or spreading effort across platforms where your buyers aren't?

Platform fit matters more than platform count

1 ptUnsure — we're on platforms because others are, not because our buyers are

2 ptsSome platform mismatch — effort spread too thin

3 ptsMainly on the right platforms with some wasted effort

4 ptsDeliberately on the right 2–3 platforms for our buyers

21. Do you have someone accountable for social presence — with a clear brief, budget, and success metrics?

Without ownership, social defaults to the lowest priority on everyone's list

1 ptNo owner — it's whoever has time that week

2 ptsSomeone is loosely responsible but without a clear brief

3 ptsClear owner but no defined metrics or budget

4 ptsDedicated owner with brief, budget, and tracked metrics

Before you begin

Audit your social presence.
Find what's costing you leads.

Ready to fix what's holding you back?

Your results are on their way.

Before you begin

Audit your social presence.Find what's costing you leads.

Ready to fix what's holding you back?

Your results are on their way.

Audit your social presence.
Find what's costing you leads.